Restaurant Web Page

How to Build a Restaurant Web Page

Executive Summary By Katarina Fitzpatrick

Are you looking to build an already established restaurant's image and customer following? You will find that dedicating a web page to your restaurant is an absolute essential marketing tool for your business. A successful web page will get your restaurant noticed, and will attract new customers by keeping them up to date and informed on your business.
Instructions

• Step 1

Purchase a do-it-yourself web development software kit and install it on your PC or laptop. Products such as Perfect Website Creator, Web Page Wizard and Ezypage 12 are available for under $50.

• Step 2

Choose a theme for your website and keep it consistent with each page your create. The home page will be the first image viewers get to see when visiting your site. For some extra flair, add low-volume background music.

•  Step 3

Organize your restaurant's information onto separate pages of the site. The home page should contain basic information like hours of operation, address, phone number, email address and a link to make online reservations (with Open Table, for example). The homepage should also display an attractive picture of the restaurant. It should contain links to other pages of the site. These links should include, but are not limited to: menu (including breakfast, lunch, dinner, dessert, bar and late night menus), wines, cocktails and beers, reviews, history, photos and upcoming events.

•  Step 4

Test your website on a number of "potential customers" once you complete the website.


Tips & Warnings

• Pick a domain name that is easy for customers to remember.

• Include a page on your site devoted to the head chef of the restaurant, with a professional photo taken of her and a brief background of her culinary training. Potential customers are always interested in the brain behind the menu.

• When creating a page devoted to wines, be sure to include as much information on each wine as possible. List the name, varietal, vintage and current price point.

• Update your wine list and food menu religiously. If a patron arrives expecting to be served Cornish game hen, only to be told that particular menu item has been changed to half roast chicken, he or she is unlikely to return.

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